Persuasion Artifices to Promote Wellbeing

We propose a theory of a-rational persuasion in which we integrate emotional and non emotional strategies by arguing that they both imply reasoning and planning abilities in the two participants. We show some examples of texts from a corpus of persuasion messages in the healthy eating domain and propose a formalism to represent this knowledge. The final goal of our research is to simulate user-adapted persuasion dialogs about healthy eating.